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Continental PremiumContact 6 scoops two internationally renowned design prizes

  • Winner of IF Design Award 2017 and red dot design award
  • PremiumContact 6 is Continental's new-generation tyre for mid-range and luxury vehicles
  • Already setting the benchmark in international tyre tests

PORT ELIZABETH, South Africa, 17 August 2017 - Continental's exceptional new PremiumContact 6 tyre for mid-range and luxury-class cars has received two internationally renowned design awards. The juries of both the IF Design Award 2017 and the red dot design award 2017 recognized the latest Continental tyre for its particularly attractive design.

Continental tyre designer Ulrich Behr, who was involved in developing the new PremiumContact 6, said: "We're extremely pleased about both these awards. Your first thought when considering modern tyre design is usually directed at the tread pattern. This is a very important aspect, given that it has to meet the customer's ever-increasing expectations with regards to the safety, handling and comfort characteristics of the tyre.

"But the sidewall design also has an important part to play. Not only does it carry the information that the consumer needs, most of which is required by law, but through its design language it also helps to give the tyre its own identity, which in turn must align with the family look of the various product lines."

The two design awards are among the world's most prestigious industrial design accolades. They specifically reward design qualities that benefit the end user. In both cases the award winners are selected by a panel of independent international experts.

From the outset, the PremiumContact 6 has also been making positive headlines in terms of its performance characteristics. Among other achievements, it won AutoBild magazine's summer tyre test with the shortest braking distances on wet and dry roads, coming out ahead of 51 competitors.

It was also awarded the title of "Eco-Champion", underlining the balance between the tyre's safety-related characteristics and its environmental performance, reflected in rolling resistance and mileage at the highest technological level.

This was echoed in the seven-way test conducted by Italian magazine Quattroruote. The PremiumContact 6 was credited with best-in-class performance, steering and stability in wet and dry conditions, and overall high grip levels.

Continental PremiumContact 6 scoops two internationally renowned design prizes - news 10 129 premiumcontact6_bmw jpg
Continental PremiumContact 6 scoops two internationally renowned design prizes - news 10 131 premiumcontact6_vw jpg
Continental PremiumContact 6 scoops two internationally renowned design prizes - news 10 127 premiumcontact6side jpg